National Youth Day 2020 -Tobacco Intervention

Every year National Youth Day is celebrated across India on 12th January to celebrate the birth anniversary of Swami Vivekananda, to spread his ideas among the youth in our country. To remember his values and ideals, Consumer VOICE along with its state partners circulated a press note urging the government to implement the rules for Vendor Licensing to protect the youth from using tobacco products.Other than the harmful effects of tobacco, its use imposes enormous health and economic burden on the country.  Each year, over 1 million Indians die from tobacco-related diseases in India. Global Adult Tobacco Survey 2 (GATS 2) shows 28.6% adults consuming tobacco in some form or the other. Vendor licensing is authorizing a business to engage in tangible retail sales of tobacco from a shop, sidewalk stand, a pushcart, a shop, a motor vehicle which needs to be implemented to keep the younger generation from the influence of tobacco products. These will registered with municipalities and adhere to (Cigarettes and Other Tobacco Products Act) COTPA Regulations.

In Goa Vendor Licensing has been adopted by the government, yet its implementation is left. National Organisation for Tobacco Eradication (NOTE) and Consumer VOICE urged the government not to delay any further and implement it as soon as possible.

As per Mr. Ashim Sanyal, Chief Operating Officer, Consumer VOICE “Vendors sell cigarettes and bidis via single sticks, making these products cheap and accessible to children and youth. Selling of such products outside of educational institutes attracts the youth to get addicted. This move will surely curtail the tobacco consumption, he added.

In Gujarat, the government, Consumer VOICE along with Saher Jilla Grahak Suraksha Mandal, Rajkot urged the state government to adopt and implement vendor licensing across Gujarat so that the youth could be protected against the ill effects of tobacco. In Madhya Pradesh too National Centre for Human Settlements & Environment and Consumer VOICE has urged the government to implement Vendor Licensing in the state. Similarly in Tamil Nadu Consumers Association of India, Tamil Nadu is playing an active role in protecting the youth against the harmful effects of tobacco by asking the government ti quickly adopt Vendor Licensing and implement the same in the state.

Regional media of both the states provided good coverage and supported this important cause.

For media coverage, please click here