Which are the best bread brands in India?

Consumer VOICE experts compared decoded the food labels of 8 brands of white breads and atta breads compared them on energy, protein and dietary fibre. Consumers ca check the Traffic Light Ratings of the best bread brands of India to see if the fat, salt and sugar levels are in safe limits for consumption.

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Overview

Apart from the 'best before' information on the label, what do you look for in your bread? Do the details about energy, proteins, carbohydrates, dietary fibres, etc., influence your choice? Studying the labels of the many bread brands available on the retail shelves may be easier said than done, it's true, when all one may want is the familiarity, comfort and taste of one's daily bread. At the same time, this is also true that it is important to be aware of what one is consuming - and the place to begin is the information given out by the brands on their labels. Since nutrition-related labels are not always easy or simple enough to interpret, or standardised for enabling comparison among brands in a specific category, we have in the following report culled out the essential details on the basis of which we as consumers can make informed choices. We shortlisted 13 brands of bread to study information given on their labels with regard to protein, energy and dietary fibre.Alongside, we have rated the fat, sugar and salt quantities as per traffic light colours.

BRANDS STUDIED

 
White breads:

 

  • English Oven
  • Perfect
  • Bonn
  • Harvest Gold
  • Britannia
  • City fresh
  • Topsim
  • Farmer’s energy
Atta breads:
  • English Oven
  • Perfect
  • Bonn
  • Harvest Gold
  • Britannia

Key Findings

Among  white-bread  brands,  highest  energy  was declared in English Oven (266 kcal per 100 gm). It was lowest in City Fresh, Topsim and Farmers' Energy (227 kcal per 100 gm for all three).

  •   In atta bread category, energy claim was highest in English Oven (266 kcal per 100 gm) and lowest in bonn (234 kcal per 100 gm).
  •   Among  white-bread  brands,  highest  protein  was declared in bonn (8.50 gm in 100 gm). It was lowest in City Fresh and Topsin (6.57 gm in 100 gm).
  •   Among atta brands, protein claim was highest in Perfect (9.20 gm in 100 gm) and lowest in English Oven (7.93 gm in 100 gm).
  •   Declaration  of  dietary  fibre  on  the  label  is  not mandatory. None of the white-bread brands have declared dietary fibre on their labels. Among the atta brands, only bonn did not declare dietary fibre on the label. Comparing the ones that declared, dietary  fibre  was  highest  in  Harvest  Gold  (6.20 gm in 100 gm) and lowest in English Oven (2.33 gm in 100 gm).
  •   For manufacturers claiming on the label that the bread contains atta, declaration of atta percentage in ingredients list is mandatory. It may be noted that a wide variation in atta percentage declaration was noticed among the tested brands. For example, English  Oven  declared  only  5  per  cent  atta  and Harvest Gold as much as 51 per cent.

Energy, Protein and Dietary Fibre

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Traffic Light Rating

Key Findings

  • Among  both  categories  of  bread  brands,  traffic light  for  fat  was  green  -  this  means  one  may consume these often.
  • Among both categories, traffic light for sugar was amber  in  Perfect  (white)  -  this  means  one  may consume  it  occasionally.  In  all  other  brands, traffic light for sugar was green.
  • In  brands  that  have  declared  sodium/salt,  traffic light was amber - this means one may consume these occasionally.

Unit Price

Key Findings

  •  As per the unit price, among white -bread brands Perfect and Britannia are the cheapest and Farmer's Energy is the costliest.
  •   Among atta brands, Harvest Gold is the cheapest and Perfect is the costliest.