Apart from the 'best before' information on the label, what do you look for in your bread? Do the details about energy, proteins, carbohydrates, dietary fibres, etc., influence your choice? Studying the labels of the many bread brands available on the retail shelves may be easier said than done, it's true, when all one may want is the familiarity, comfort and taste of one's daily bread. At the same time, this is also true that it is important to be aware of what one is consuming - and the place to begin is the information given out by the brands on their labels. Since nutrition-related labels are not always easy or simple enough to interpret, or standardised for enabling comparison among brands in a specific category, we have in the following report culled out the essential details on the basis of which we as consumers can make informed choices. We shortlisted 13 brands of bread to study information given on their labels with regard to protein, energy and dietary fibre.Alongside, we have rated the fat, sugar and salt quantities as per traffic light colours.
- English Oven
- Harvest Gold
- City fresh
- Farmer’s energy
- English Oven
- Harvest Gold
Among white-bread brands, highest energy was declared in English Oven (266 kcal per 100 gm). It was lowest in City Fresh, Topsim and Farmers' Energy (227 kcal per 100 gm for all three).
- In atta bread category, energy claim was highest in English Oven (266 kcal per 100 gm) and lowest in bonn (234 kcal per 100 gm).
- Among white-bread brands, highest protein was declared in bonn (8.50 gm in 100 gm). It was lowest in City Fresh and Topsin (6.57 gm in 100 gm).
- Among atta brands, protein claim was highest in Perfect (9.20 gm in 100 gm) and lowest in English Oven (7.93 gm in 100 gm).
- Declaration of dietary fibre on the label is not mandatory. None of the white-bread brands have declared dietary fibre on their labels. Among the atta brands, only bonn did not declare dietary fibre on the label. Comparing the ones that declared, dietary fibre was highest in Harvest Gold (6.20 gm in 100 gm) and lowest in English Oven (2.33 gm in 100 gm).
- For manufacturers claiming on the label that the bread contains atta, declaration of atta percentage in ingredients list is mandatory. It may be noted that a wide variation in atta percentage declaration was noticed among the tested brands. For example, English Oven declared only 5 per cent atta and Harvest Gold as much as 51 per cent.
Energy, Protein and Dietary Fibre
Amul Pro : Comparative study
Traffic Light Rating
- Among both categories of bread brands, traffic light for fat was green - this means one may consume these often.
- Among both categories, traffic light for sugar was amber in Perfect (white) - this means one may consume it occasionally. In all other brands, traffic light for sugar was green.
- In brands that have declared sodium/salt, traffic light was amber - this means one may consume these occasionally.
- As per the unit price, among white -bread brands Perfect and Britannia are the cheapest and Farmer's Energy is the costliest.
- Among atta brands, Harvest Gold is the cheapest and Perfect is the costliest.