Consumer VOICE

“OIL FORTIFICATION -A Drive against Malnutrition”

The harmful effects of vitamin and mineral deficiencies have gained considerable recognition in India and are now seen as a pressing public health challenge. India has the second largest population in the world and this population is growing at the second highest rate of growth globally. India also has the youngest population in the world. However, paradoxically, India�s growth story is marred with the exceptionally high levels of hunger and malnutrition. Micronutrient malnutrition, which is also described as hidden hunger, results from vitamin and mineral deficiencies and often goes unnoticed, even by those affected.

The Government of India is committed to addressing the problem of micronutrient deficiencies. Vitamin A supplementation program for children under five has already been running for more than a decade but only 25% of children under five years old have received a dose of Vitamin A in the 6 months preceding the nationally representative National Family Health Survey III (2005-06). Also, there is no program to cover the children above 5 years, pregnant women, women in post-partum phase and adults.

To supplement these efforts the Confederation of Indian Industry (CII) has collaborated with Global alliance for Improving Nutrition (GAIN) and Consumer VOICE and launched an initiative on National Edible Oil Fortification aimed at advocating for oil fortification and attempt to build consensus and awareness on fortification of edible oil among consumers as an industry-led voluntary initiative in India.

As a part of this initiative Consumer VOICE in collaboration CII and GAIN is organizing Stakeholder Consultation on Oil Fortification Workshops across all major cities of India. This consultation is an attempt to build consensus and awareness on fortification of edible oil among all consumers and other stakeholders as an industry-led voluntary initiative in India.

List of Cities where we are organising our workshops 

National Conferences-

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