Internet Safety Campaign Supported by Google India
In 2014, Google India initiated ‘Good to Know’ Campaign with support of its partners, Digital Empowerment Foundation (DEF), India and the Voluntary Organization in the Interest of Consumer Education (VOICE), India. The campaign was launched on 11th February, 2014, which was also celebrated as Safer Internet Day. The focus of this campaign was to ensure that Internet users act as responsible digital citizens. Various round table conferences were held across India to focus on internet safety.
In 2016, Google collaborated with the Ministry of Consumer Affairs, to raise awareness about online safety in India. Along with 250 consumer organizations in the country, Google worked towards advocating digital security and privacy needs through 'Digital Literacy, Safety & Security' workshops through a 'Train the Trainer (TOT)' model. Consumer VOICE is one of the partners in this Google Internet Safety campaign for spreading awareness on Internet Safety among consumers through series of workshops.
The main objective of this Training of Trainer workshop was to provide training and information on online Safety tools available and to share knowledge on various online security aspects to a recognized social sector organization who could take the initiative to further promote Internet Safety in their respective states in the year 2016.
To make India digitally safe and raise awareness on internet safety; protect consumer interests on the internet and assess consumer perception on service quality and information provided by various websites used by consumers.
- To make India digitally safe and raise awareness on internet safety
- To protect consumer interests on the internet
- To assess consumer perception on service quality and information provided by various websites used by consumers
Some of the challenges that we faced were:
- Ensuring that we covered all aspects of internet safety and tools for doing the same
- To involve consumers across all sections of the society
- To encourage maximum participation from all key stakeholders
- Promotional material had to be written in simple and easy to read language
To fulfill the objective of understanding consumers’ perception a sample study was conducted. Altogether 3209 internet users across 8 cities of India - Ahmadabad, Bangalore, Bhopal, Chennai, Delhi, Hyderabad, Kolkata, and Mumbai - were surveyed.
People from various professions including, Government and Public service, Private service, Business and Self employed, Housewife, Student and from various educational backgrounds were covered.
A National Training of Trainer workshop was held on 10th February, 2016 to provide training and information on online safety tools and on various online security aspects. The workshop ensured that trainers are trained to further promote Internet Safety in their respective states. Participants included VCOs from different states, Government functionaries from relevant ministries and departments like Consumer Affairs & Civil Society Organizations.
The workshops covered topics on the technical aspects of internet safety, law and academic and consumer perspective. Information about safety campaign and activities to sensitise consumers was published through Consumer VOICE Magazines (English & Hindi), website, Social Media activities including You Tube channel. State Partners engaged the local media and digital media to highlight the Internet Safety Campaign and to create awareness on the same.
To fulfill the objective of understanding consumers’ perception a sample study was also conducted. Altogether 3209 internet users across 8 cities of India- Ahmadabad, Bangalore, Bhopal, Chennai, Delhi, Hyderabad, Kolkata, Mumbai - were surveyed. People from various professions including, Government or public service, private service, business or self employed, Housewife, Student and from various educational backgrounds were covered.
The Round Table Conferences which were held in 2014 across India included participants from the academic circle, government organizations, NGOs and legal experts.
The participants in the Round Table Conferences held in 2014 across India included academicians, government officers, NGO stakeholders and legal experts.
- The workshops were successful in providing information on best practices to prevent data theft in the mobile internet age.
- ToT model also ensured that the trainers carried the model on internet safety to consumers across various states.
- The survey results showed that Internet is the most used mode for searching information as indicated by almost all the respondents (99%), signifying that India is not an exception in this digital age where accessing internet plays a greater role in everyday life.
- It also showed that three out of four respondents (75%) use internet daily for searching information related to products, individuals etc
- The survey results also showed Facebook followed by Linked In, Google/Google+, Instagram are the most used websites while searching for individuals.
- Google followed by Justdial, Rediff, Sulekha, Zomato are the most used websites while searching for local information.